Hong Kong Broadband Network

WCD Signatory: Hong Kong Broadband Network (HKBN)WCD: Can you give an example of how a product or a service provided by you is making an impact in shaping a better world?

HKBN: We invested HK$4 billion to build our own fiber network to challenge the incumbent, and are the first to provide 1, 000Mbps Fibre-to-the-Home service in Hong Kong in 2005. HKBN is regarded as a speed leader, and we are proud to lead Hong Kong to a global leadership position, with our city rated as the highest Average Peak Connection Speed destination in the World in Akamai Technologies’ State of the Internet Report for Q4 2013. Hong Kong is rated at 65Mbps and for reference, HKBN at 87Mbps, US at 44Mbps and global at 23 Mbps.

HKBN’s executives visited participants of Kliptown Youth Program, South Africa in 2013We are always looking ways to enhance our services and provide the best for our customers at a reasonable price. As part of our commitment to the Hong Kong community, we cap the price of our entry-level symmetric 100Mbps service to 1% of Hong Kong’s median household income, which currently stands at HK$220 (US$28).

Our other initiatives for a better world include taking the initiative to break market norms and enhance service levels continuously. For example, we went beyond regulatory requirements by initiating 14-day cooling off periods to both corporate and residential customers after contract signing. We also offered free-to-go service plans on top of long-term-contract binding plans in the market. This has led to us winning awards such as the Telecom Asia Award: Best Broadband Carrier (2014) and The Hong Kong General Chamber of Small and Medium Business’s Best SME Partner Award (2014).

HKBN's management has annual experiential trips to explore the world and get inspired together.WCD: Can you share a story that best describe the culture of your company?

HKBN: There are plenty of stories about our culture! Let us share with you a story which can reflect our Talents Culture – we take inspiring and developing Talents as our top priority and we make our best efforts to groom them. This is done through our ‘CXO of the Future’ Management Trainee Program and has made a 25-year-old HKBN Co-Owner, Kiana Shek, be elected as the youngest Board Director of the Fibre-to-the-Home (FTTH) Council Asia Pacific. Kiana was one of the two trainees selected from over 1, 000 university-graduate applicants worldwide.

She is currently a Senior Manager – Corporate Relations, taking up account servicing of VIP corporates, carriers and channel partners in order to grow our Enterprise businesses.

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