Yahoo Hong Kong dictionary

Yahoo Hong Kong Launches New Mobile Front Page Redefining Daily Mobile Habits for Locals

Yahoo Hong Kong today unveiled its new mobile front page, the freshly transformed mobile hub with highly localized content tailored for Hong Kong people’s daily mobile needs while they are on the go, anywhere and anytime. This new mobile experience is now right at the fingertips of all smartphone users, who can check it out right away by simply visiting the WAP site at on their handsets to experience the streams of timely local content refreshed continually and specially designed for easy browsing and searching with a small screen.

Yahoo’s recent study[1] on mobile behavior reveals that 83% of Hong Kong people use their smartphones throughout the day to fulfill their daily needs– to relax (79%), kill time (70%), get tasks done (65%), look for information (44%), and as a morning ritual (41%). Today, all of this and more can be done easily on the new Yahoo mobile front page, an all-in-one destination catering to users’ needs 24/7.

“As the city’s most popular Internet destination, Yahoo Hong Kong always puts users first, and the new Yahoo mobile front page is another key initiative offering unparalleled service with great convenience for users, ” said Mr. Rico Chan, Vice President and General Manager, Yahoo Hong Kong. “Mobile usage is growing by 27% year-on-year, and it is expected that by 2017 there will be 3.8 billion connected devices worldwide[2]. We have also seen an incredible mobile penetration rate of 236.6%[3] in Hong Kong, revealing the exponential growth in the inseparability of mobile usage from everyday life in Hong Kong. In response to market trends and user needs, Yahoo has been, and will continue to be, dedicated to optimizing the mobile experience for users, making it more inspirational and entertaining.”

“Many Hong Kong people lead a fast-paced lifestyle with multi-tasking as a norm today. The new Yahoo mobile front page allows users to quickly and easily gather the various types of information they need to meet their daily needs and maintain their routines, all via an incredibly smooth interface tailored for them, ” said Ms. Lorraine Cheung, Head of Audience, Yahoo Hong Kong.

Benefit from restyled daily mobile habits of staying connected

The new Yahoo mobile front page is a one-stop destination to meet the individual needs of different users throughout the day. It is a place where they can easily browse the hottest news of the day under their favorite topics of choice, ranging from local news, news of the moment, finance and sports to entertainment, lifestyle and travel – all the things that are relevant to and popular among Hong Kong people, and all updated 24/7. It is also a hub for users to shop for bargains even when they only have a few minutes to spare.

Experience a more intelligent and humanized interface

All information categories are now viewable at a glance, whenever users need them. The new “Infinite Browsing” feature also enables users to dig into topics of interest more easily, anywhere and anytime when they want some amusement or food for thought, no further tapping needed.

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