TBWA\ Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges... Stigma.jpg AIDS Concern: Wake Up and Smell the Prejudice
TBWA\Hong Kong

In Hong Kong, prejudice towards people living with HIV continues to be a problem. To help AIDS Concern address this, TBWA\Hong Kong conducted a unique social experiment. A delivery truck was sent around the city giving away complimentary coffee made by people living with HIV. The polarising results were then documented and published online to bring the issue to light.

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