Forever 21 Hong Kong

On arrival, I noted 15 minutes EXACTLY to pace the multi storied floors of FOREVER 21 – which at this pre-opening event was swamped with mass amounts of media literally buzzing over the new arrival of this fast fashion retailer.

I hastened through pleasantries and air-kissed from a distance – I was on a mission!

I had clothes to buy and blog photos to snap – neither of which I could do once the store opened to the public the following day simply due to it’s anticipated flock of crowds (which my sources say were outrageous on Thursday 19th Jan’12 – in fact my gliterati loving friend even passed on an HK$89 sequined skirt simply due the shear length of the counter Que ! Although she had an hour lunch break, it was not looking likely she’d make it to the checkouts before needing to be back in her office!)

So I fast paced it through the floors – picking up items here and there and shooting my camera at all in sight with little time to talk to the industry peeeps I saw along the way and no time to try on the garments I was stashing into the convenient shopping bag I was lent on arrival!

Surprisingly, the sizes as FOREVER21 are so universal that my guesstimated size turned out a perfect fit once home.

With the morals of a young, fun fashion house, the garments that FOREVER 21 stock are fashion forward, catering to the fast pace needs of fashionistas’ who keep up with fads and micro-trends – something that isn’t as easy for the larger fashion houses to provide such fashion hungry buyers.

FOREVER 21, situated in the prime spot of Capitol Center (Jardine’s Bazaar, Causeway Bay) provides all of the most coveted trends at incredibly affordable prices – a huge advantage point for the already impressive store. And with new deliveries being added to the vast in-store collection DAILY, Forever 21 is seen as one of the most globally recognized fast fashion brands.

MY TIP: If you like it, take it!

Stock is limited and ever rotating, so if you find something worthy of a double glance – pick it up!

Wondering to the next floor, while contemplating the purchase might have devastating consequences as when you go back, the likelihood of it no longer being there is a possibility. Stock moves in and out at such a pace it’s not worth hesitating – and at prices that boast of such affordability, why think twice!

(ABOVE: One of the shirts I purchased that night)

Standing with the stunning Elle Lee from – the PR goddess responsible for such a large proportion of the Press interest at the Forever 21 soft-opening.

I’m heading back over Chinese New Year for the belt above – I absolutely need a splash of neon yellow in my life!

BELOW: My Forever 21 navy pants – a new staple to my wardrobe and fashionably comfortable addition.

Amongst the other items purchased where two fantastic fishtailed shirts (one in an apricot/orange and the other in a nude/polk-a-dot), another trending fish-tailed maxi skirt and a STUNNING multi-coloured beaded clutch – evening glam at a glance!)

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