China Hong Kong City

Stefan Tornquist

Event Details

Date Venue Duration 1 day Cost Free

Sorry, this event is now sold out.

Overview

Exclusive to 80 senior client side brand marketers, Econsultancy's Digital Cream is one of the landmark industry moderated roundtable events for marketers to:

  • convene and network with like-minded peers from different industries
  • exchange experiences
  • compare benchmark efforts
  • explore the latest best practice
  • discuss strategies
  • learn from others who face the same challenges with suppliers, technologies and techniques.

In a personal and confidential setting (It's Chatham House Rules so what's said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what's worked and what hasn't, an invaluable opportunity to take time out and come back to the office full of ideas.

Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table's attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.

Believe your APAC senior client-side colleagues could benefit from attending Digital Cream? Go ahead & share these 2014 APAC Digital Cream dates with them:

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you'd like to discuss which is not listed here, you can suggest it while registering):

1. Marketing Attribution Management

2. Digital Technology

3. Content Marketing Strategy

4. Customer Experience Management

5. Digital Transformation - People, Process and Technology

6. Email Marketing - Trends, Challenges & Best Practice

7. Integrated Search (PPC/SEO) - Trends, Challenges & Best Practice

8. Joining Up On and Offline Channels and Data

9. Mobile Marketing - Advertising, Apps, Platform Choice, Design & Build, NFC

10. Mobile Commerce - Analysis and Optimisation

11. Marketing Automation - Best Practice & Implementation

12. Loyalty Marketing - Achieving Success in the Digital Age

13. Online Advertising - Re-targeting, Exchanges & Social Advertising

14. Video Marketing

15. Web Analytics & Actionable Insights

16. Ecommerce & Onsite Conversion Rate Optimisation

17. Social Media Optimisation & S-Commerce

18. Customer Centric Marketing

19. Data Driven Marketing - Using Big & Small Data To Drive Loyalty

20. Predictive Marketing

Digital Cream New York 2012:

Digital Cream Shanghai 2012:

> Read our blog about Econsultancy's

Our keynotes from

Digital Cream Singapore 2013 and Digital Cream Shanghai 2013 or join us as a Small Business subscriber and get unlimited access to all of our paid reports.

View pictures from Digital Cream Singapore 2013, Digital Cream Shanghai 2013 and Digital Cream Hong Kong 2013 (location: facebook.com)

Programme

08:30 – 09:15 Registration and light breakfast

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