Traders Hotel, Hong Kong
Shangri-La Hotels and Resorts announced the launch of exciting new brand, Hotel Jen, in August this year, which will involve the rebranding of Traders Hotels. The first hotel to launch was Hotel Jen Orchardgateway in Singapore (a new property), and now two more hotels in Singapore and Hong Kong have been rebranded.
Hotel Jen Singapore
Traders Hotel Cuscaden Road in Singapore was the first Traders property to rebrand globally on 25 September 2014, and is now known as Hotel Jen Singapore. Following the recent launch of Hotel Jen Orchardgateway Singapore, this brings the number of Hotel Jen room keys in Singapore to over 1, 000, catering to a new ‘Jeneration’ of independently minded business and leisure travellers.
Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said: “The rebrand of Traders Hotel Singapore to Hotel Jen Singapore is the next significant milestone in our plans to launch Hotel Jen across the region, starting in Singapore. What is so unique to this hotel is its staff, whose unparalleled local knowledge is reflective of the property’s 19 year heritage. True to the new brand, the Hotel Jen Singapore team are embracing the changing demands of today’s more independently minded travellers; who seek simple pleasures, easy efficiencies and the opportunity to indulge their sense of adventure.”
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