SCAD Hong Kong

The rise of the Asian fashion market means up and coming designers no longer exclusively eye New York or Paris as launching pads for their careers. Nor does the industry expect that the next generation will hail from one of the traditional fashion capitols. Think Hong Kong’s Henry Lau. In addition to its proximity to the juggernaut of the Chinese market, for example, Hong Kong is home to major brands like Gucci, D&G, LV and Prada – all of which need new talent to thrive and evolve. And so, along with Henry, executives from giants like Polo Ralph Lauren, DKNY and Shanghai Tang attended Savannah College of Art and Design’s inaugural Hong Kong fashion showcase to see what students there have in store for the industry.

[R]ight now everyone is running to come to China, because China is a huge market that keeps developing and growing. –Miss J Alexander

Hong Kong native Janet Wong and Singapore native Dawn Bey, both SCAD Hong Kong fashion students, showed pieces from their collections and worked as dressers backstage, assisting models with fitting and changing garments, accessories and shoes.

Dawn showed a dress from her “Detour” collection, designed to send the message that women can do any job. In this garment, the road worker’s vest was transformed in to a dress, and touches of neon pink pop against a yellow mesh vest and gray skirt that’s reminiscent of cement.

[W]hen it comes to being a designer, you have to think about how your customer will eventually wear your clothes. The show also taught me about styling and how to communicate with people. – Dawn Bey

This look by Janet resulted from an assignment to create a collection that combines sportswear and an ethnic group. Janet merged the sport of hunting with a Scottish theme to create garments made of jersey.

As a fashion designer, it is important to know how runway backstage works. From styling, rehearsal, to the final presentation, each step is indispensable for a good fashion show. – Janet Wong

Referencing standards of beauty in China and Western cultures, her second look was inspired by foot bindings, corsets and Greek sculpture.

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