Bank of America Hong Kong Branch

TX® was given the opportunity to present a due diligence on our abilities to become the animation custodians for the newly installed 360 degree LED sign wrapping itself around the Bank of America building in Hong Kong. We’re glad to report that we were chosen and begun a close collaboration with POAD ( the signage manufacturers, installers and system implementation partner) as well we both Brand Union New York, and Brand Union Hong Kong, along with WPP Hong Kong.

The first phase included a technical component behind the unique content delivery system and management software / hardware that was being implemented for the signage. Once this system pipeline was in place, the discussions around the actual content began, and the Bank’s requirements disseminated by Brand Union. TX® then mapped out the overall requirements and crafted close to 200 individual assets ( small individual animations) with a close eye on creating a seamless “playlist”, which covered content ranging from seasonal messaging, financial information, and weather forecasts.

Apart from a little bad weather delaying the scaffolding removal, the entire project was implemented flawlessly, and we\’re proud to have been part of a project that The Brand Union group was praised for personally from the Bank of America’s senior board.